Course Description

Become a Master in the Restaurant Business and Achieve Restaurant Success!

I would like to introduce you to arguably the world's best integrated, extensive and proven program for restaurant owners and managers. 

We have set up this program to give you a tremendous Return on Your Investment very quickly. The content and the processes are incredible and have been paired with outstanding bonuses. The program has been developed by taking the best of 25 years of experience and knowledge from the trenches and many long days of successes and challenges in the restaurant business.

Take a look at the Curriculum below and the Bonuses that are included and you will see why this is really a no-brainer!

THE BONUSES INCLUDE: 

1 on 1 Business Analysis and Success Strategy sessions with Boris Mirtchev - 
Value $750;
A Private Facebook support group for ongoing access and support as you go through your daily challenges - Value $997;
100 great marketing ideas that you can implement right away to boost your sales (Huge ROI) - Value $9,997;
High Standards Food Safety Training & Materials - Value $497;
Specialized Training- Wine & Food, Beer & Food Pairings - Value $497
Personal Life Balance Insights - Value $497
TOTAL BONUSES VALUE IS $13,235. YOU GET ALL THESE INCLUDED IN YOUR PROGRAM!

This is a complete system that will lead you to great results and will have a tremendous impact on your life. This is not just a one way information course but it is an integrated, coached and hands-on tangible and informative training approach to getting to an optimal restaurant performance and achieving business success.


Once you enroll in this program you will become:

  • Fully knowledgeable on all aspects of the restaurant business including Marketing, Operations, Financial Performance, Products, Staffing and All Aspects of the Customer Experience; 
  • You will transition from losing money to making more profits on your bottom line;
  • An organized, structured, effective and efficient restaurant business operator with a business that runs like clockwork with the right systems in place that can operate with or without you involved in the day to day;
  • A business that employs happier and more motivated staff and has more loyal and satisfied customers;
  • A more profitable and financially sound business operator that can focus on the important aspects of your life and business;
  • An individual that is less stressed, has more time and freedom and leads a healthier life with better relationships.

You have to work smarter, not harder! You have to use the right approach to marketing, customer service, products and atmosphere to create a memorable customer experience. This is a business which requires systems to achieve the optimal performance and maximize your earning potential and simultaneously allow you to work on your business and not be a slave to your business.

 We will teach, guide and coach you to become an expert and be more effective and efficient in the restaurant business!

Seasoned Restopreneur!

Boris Mirtchev, B.Sc., MBA.

Hi, this is Boris Mirtchev. I want to share with you my background and why I created this integrated program. I have been in the food and restaurant business for over 25 years and have experienced everything in the business. For the past 17 years I have opened and owned many award winning restaurants. I also hold Bachelor of Science and MBA degrees. In my extensive experience I have created multiple successful restaurant brands, have received many consumer and industry awards and have also closed and sold restaurants.I have experienced many challenges and successes in the restaurant business and am well aware of the challenges that you face each and every day. I have been in your shoes for a long time and have learned and studied both my successes and failures. Many of us jump into the restaurant business for different reasons, but we all have the common challenges of maintaining and increasing sales by keeping our customers coming back and having them rave about our restaurant. I am sure that many times you try to figure out how to serve the best products and keep your food cost in line or how to hire and retain the best staff at a reasonable cost. Are you challenged to stay ahead of debt payments, and try to figure out how to maximize your bottom line. Do you struggle with working long hours and can't find enough time for anything else?I have created this program for you. This is an extensive and fully integrated process with coaching that will get you working on your business and not in your business. You will be guided and supported thru all aspects of the operations and the business. You will become an expert in all facets of internal and external marketing so that you can continue to build your sales. You will be savvy in your numbers and we help you set up the right systems that will ensure a monitored, controlled and optimal bottom line performance. You will begin to reap the rewards of your hard work, be more financially sound and simultaneously create more free time to spend with your loved ones or as you chose.I assure you that I have gone thru all challenges and experiences that you are facing each day. All that I teach and share with you is from experience and have tried and tested myself. Owning or managing a restaurant can be one of the toughest businesses and I am committed to give back and share my lessons with you so that you can eliminate the long learning curve, avoid making critical mistakes and achieve optimal performance and freedom in your life.

Course curriculum

  • 1

    Welcome! Let Me Introduce...

    • Welcome Video

    • Introduction and Implementation of the Success Program
  • 2

    MODULE 1: CURRENT BUSINESS ANALYSIS

    • Lesson 1 Part 1: Optimizing Current Performance vs Where You Were In The Past

    • Lesson 1 Part 2: Current Customer Numbers & Average Spend vs Historical Patterns

    • Lesson 2: Current Customer Variables

    • Lesson 3: Current SWOT Analysis

    • Lesson 4: Competitor Analysis

    • Lesson 5: Current Business Objectives Aligned with Personal Goals

    • Module 1 Implementation and Execution
  • 3

    MODULE 2: FINANCIAL PERFORMANCE AND MAXIMIZATION

    • Lesson 1 Part 1: Optimal Financial Affairs System

    • Lesson 1 Part 2: Doing Your Budget

    • Lesson 2 Part 1: Operations Components Costing

    • Lesson 2 Part 2: Food & Product Costing

    • Lesson 2 Part 3: Labor Costing & Efficiency

    • Lesson 3: Operational & Financial Controls

    • Lesson 4: Financial Health

    • Lesson 5 Part 1: Key Operations Daily Reports Set-Up & Analysis

    • Lesson 5 Part 2: Key Operations Weekly Reports Set-Up & Analysis

    • Lesson 6: Dissecting The Numbers

    • Module 2 Implementation and Execution
  • 4

    MODULE 3: THE RIGHT PEOPLE ON THE RIGHT SEATS OF THE BUS

    • Lesson 1: Recruiting Strategy

    • Lesson 2: Structured Training & Employee Tools

    • Lesson 3: Employee Motivation & Retention

    • Lesson 4: Optimal Staff Performance

    • Lesson 5: Making Them Accountable

    • Module 3 Implementation and Execution
  • 5

    MODULE 4: YOUR ENVIRONMENT & THE PHYSICAL FEELINGS

    • Lesson 1: The Location

    • Lesson 2: Do You Own Or Do You Lease

    • Lesson 3: The Physical Feelings

    • Lesson 4: Efficient Functionality & Environment

    • Module 4 Implementation and Execution
  • 6

    MODULE 5: THE BEST PRODUCT & THE PRODUCT WOW FACTOR

    • Lesson 1: Quality Pays Off Long Term

    • Lesson 2: Consistency Is Key

    • Lesson 3: Bottom Line Sourcing & Purchasing Strategy

    • Lesson 4: Product Utilization

    • Lesson 5: Customers Eat With Their Eyes First

    • Lesson 6: Food Trends, Fads Or Here To Stay - Local, Seasonal, Healthy

    • Module 5 Implementation and Execution
  • 7

    MODULE 6: INTERNAL MARKETING & THE VALUE ADDED EXPERIENCE

    • Lesson 1: The Face Of The Business

    • Lesson 2: In-store Detail, Point of Purchase & Point of Sale

    • Lesson 3: Sales-Enhancing The Customer Experience

    • Lesson 4: Discounting Or Adding Value

    • Lesson 5: Day Part Targeting

    • Lesson 6: The Menu Sales Strategy
  • 8

    MODULE 7: THE CRAZINESS OF EXTERNAL MARKETING

    • Lesson 1: Brand Development & The Marketing Plan

    • Lesson 2: Ins & Outs Of Traditional Media & Advertising

    • Lesson 3: Social Media Viral and Marketing

    • Lesson 4: Leveraging Word Of Month

    • Lesson 5: Traditional vs New Media Decisions & Media Buying

    • Lesson 6: Digital & Email Strategy

    • Lesson 7: Content & Experiential Marketing - Livening The Brand Story

    • Lesson 8: Tackling Food Review Sites & Discount Sites

    • Lesson 9: Public Relations Strategy & Community Involvement

    • Lesson 10: Business To Business Channels
  • 9

    MODULE 8: THE EXCEPTIONAL CUSTOMER EXPERIENCE

    • Lesson 1: People Remember How They Feel

    • Lesson 2: Retail Is Detail: Bringing Out The Touch Points Wow Factors

    • Lesson 3: Your Unique Value Proposition & Value Added Service
  • 10

    MODULE 9: PLATING IT ALL TOGETHER-SYSTEMS IN ACTIONS CREATING RESULTS

    • Lesson 1: Putting Sales & Service Systems in Place

    • Lesson 2: Putting Control Systems in Place

    • Lesson 3: Operational Standards & Innovation System
  • 11

    MODULE 10: SUCCESS FOR THE FUTURE & PERSONAL LIFE BALANCE

    • Lesson 1: Impacts Of The Restaurant Business

    • Lesson 2: Staying Healthy & Having The Right Priorities

    • Lesson 3: Handling Stress & Situations From Left Field

    • Lesson 4: Future Opportunities & Threats
  • 12

    BONUSES: WILL HELP YOU GET THERE FASTER!

    • Facebook Private Group - Secrets of Restaurant Success

    • 1 On 1 Business Analysis & Strategy Session With Boris Mirtchev

    • 100 Promotional/Marketing Ideas You Can Implement Right Away - Yes 100, to start building your sales now! Part 1

    • 100 Promotional/Marketing Ideas You Can Implement Right Away - Yes 100, to start building your sales now! Part 2

    • High Standards Food Safety Training - Detailed Food Safety Manual and Education

    • Food Safety Posters for Your Restaurant

    • Specialized Training - Wine & Food Pairing

    • Beer Styles training - check out craftbeer.com/beer-styles

    • Specialized Training - Beer and Food Pairing Guide

    • Personal Life Balance - Motivational Insights & Tools of Great Thinkers & Lessons from Great Books
  • 13

    RESOURCES

    • Employee Manual Example

    • Staff Job Descriptions

    • Customer Comment Card - Database and Feedback

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.